Services

Optimization services built around evidence, not assumptions.

Every Dune engagement begins by understanding what your data actually says. From there, we focus effort where it is most likely to improve results — whether that is one audit, a focused optimization project, or an ongoing advisory relationship.

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Comprehensive Marketing Audits

An independent, structured review of how your marketing budget is being spent and what it is returning. We examine accounts, tracking, and the path from first click to customer, then document what we find in plain language with clear priorities.

Account structure, targeting, bidding, and budget pacing
Search terms, placements, and audiences that consume spend without results
Conversion tracking accuracy, duplication, and attribution settings
Landing page relevance, speed, and form experience
A prioritized action plan ranked by expected impact and effort

Questions it answers

"Which parts of our spend are working, which are not, and what should we change first?"

How the audit works

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Paid Media Optimization

Hands-on improvement of campaigns across search, social, video, and programmatic. We tighten structure and targeting, align bidding strategies with real business value, and build a disciplined creative and audience testing rhythm.

Campaign and ad group restructuring for clearer control and learning
Keyword, negative keyword, and audience refinement
Bid strategy selection and conversion value alignment
Creative testing plans with defined success criteria
Budget pacing and reallocation based on marginal performance

Questions it answers

"How do we get more qualified results from the budget we already have?"

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Conversion Rate Optimization

Traffic is expensive; wasting it at the landing page is the costliest leak of all. We combine analytics, behavioural evidence, and structured experimentation to remove friction and make the value of your offer unmistakable.

Funnel and drop-off analysis across devices and traffic sources
Landing page and form reviews focused on clarity, trust, and effort
Message match between ads and landing pages
Test hypotheses, prioritization, and experiment design
Page speed and mobile usability recommendations

Questions it answers

"Why do visitors arrive but not enquire — and what would change that?"

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Marketing Analytics & Reporting

Good decisions require trustworthy data. We audit and improve your measurement setup — from tags and conversion definitions to consent-aware tracking — and build reporting that focuses attention on the few numbers that matter.

Conversion tracking and tag audits across analytics and ad platforms
Consistent definitions for leads, sales, and revenue across channels
Consent-aware measurement setup and documentation
Offline conversion and CRM data planning
Executive and channel-level dashboards with clear commentary

Questions it answers

"Can we trust these numbers — and do they tell us what to do next?"

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Cross-Channel Strategy

Channels influence each other. We help you define what each platform is responsible for, plan budgets around the customer journey, and evaluate the mix as a connected system rather than a contest between dashboards.

Channel roles across awareness, consideration, and conversion
Budget allocation scenarios and testing plans
Audience and messaging consistency across platforms
Incrementality and holdout testing where appropriate

Questions it answers

"Is our budget in the right places — and how would we know?"

Our channel approach

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Ongoing Strategic Consulting

An experienced, independent voice for business owners and marketing leaders. We review performance with you on an agreed cadence, challenge assumptions, support agency and vendor oversight, and keep the roadmap focused on outcomes.

Regular performance reviews and decision support
Roadmap planning and prioritization
Guidance for in-house teams and external partners
Second opinions on proposals, plans, and new channels

Questions it answers

"Are we focusing on the right things this quarter?"

Ways to work together

Start where it makes sense for you.

Scope, timelines, and fees are agreed in writing before any work begins, based on your accounts, objectives, and the level of support you need.

Assess

Audit project

A defined review of your marketing performance with a written report, prioritized recommendations, and a walkthrough session.

Improve

Optimization project

Focused implementation or guided improvement of specific campaigns, tracking, or landing experiences — with agreed success measures.

Advise

Ongoing advisory

A continuing relationship for regular reviews, strategic planning, and support as your channels, team, and goals evolve.

Not sure where to start?

Most engagements begin with an audit.

An audit gives both of us a shared, evidence-based view of your marketing — and makes every next step easier to prioritize.

Request a Marketing Audit