Comprehensive marketing audit
Find out exactly where your marketing budget is working — and where it isn't.
A Dune audit is an independent, structured review of your advertising accounts, tracking, and conversion journey. You receive clear findings and a prioritized plan, written for decision-makers as well as specialists.
Request your marketing audit
Tell us about your business and current marketing. We'll review your request and reply by email to discuss your goals and next steps. Fields marked * are required.
What is reviewed
Eight areas, one connected picture.
The exact scope is tailored to the channels and data you have, but most audits cover these areas — because problems in one usually show up as symptoms in another.
Account structure
How campaigns are organized, and whether the structure gives you control and clean learning.
Targeting & audiences
Keywords, search terms, audiences, placements, and geographic or device settings.
Bidding & budgets
Bid strategies, conversion values, budget limits, and pacing across the month.
Creative & messaging
Ad relevance, testing practices, and consistency between ads and landing pages.
Conversion tracking
Which actions are counted, whether they are counted correctly, and duplicated signals.
Attribution & reporting
How credit is assigned across channels and whether reports reflect business outcomes.
Landing experience
Page speed, clarity, mobile usability, trust signals, and form friction.
Channel mix
The role of each platform and whether budget follows incremental value.
Who it's for
Built for businesses that invest seriously in marketing.
- Business owners who want an independent view of what their agency or team reports
- Marketing directors preparing budgets, plans, or a channel review
- Teams whose costs are rising while results stay flat
- Companies entering new markets in Canada, the US, or Europe
- Organizations unsure whether their tracking can be trusted
What it may reveal
Findings that typically shape the next quarter.
- Spend on queries, placements, or audiences that are unlikely to convert
- Conversions that are missing, duplicated, or counted inconsistently
- Campaigns competing with each other for the same users
- Landing pages that lose visitors the ads worked hard to attract
- Opportunities to reallocate budget toward stronger-performing areas
Every account is different, so findings vary. We report what the evidence shows — including when things are already working well.
How the audit works
A clear process from request to recommendations.
You'll always know what we need from you, what we're reviewing, and when to expect each step.
Initial conversation
We discuss your goals, markets, and challenges to confirm an audit is the right starting point.
Scope & agreement
We confirm the channels, depth, timeline, and any fees in writing before work starts.
Secure access
You grant read-only or limited access through each platform's own user management. We never ask for your passwords.
Analysis
We review accounts, tracking, and the conversion journey, and validate findings against your business data.
Report & walkthrough
You receive a written report with prioritized recommendations, and we walk your team through it.
After you submit
What happens next.
Questions
Audit FAQ
Is there a cost for the audit?
Audit scope and fees depend on the number of channels, the size of your accounts, and the depth of analysis you need. We confirm the scope and any fees in writing before work begins. Submitting this form does not commit you to anything.
Do you need access to our ad accounts?
Yes, for a meaningful audit. We ask you to grant read-only or limited access through each platform's own user management, which you can remove at any time. We never ask for your login passwords.
We already work with an agency. Can you still help?
Yes. Many businesses use an audit to get an independent second opinion. We focus on evidence and practical recommendations, and we can share findings in a format your current partner can act on.
How long does an audit take?
It depends on scope and how quickly access is arranged. We'll give you an estimated timeline when we confirm the scope.
Do you guarantee results?
No. No honest agency can guarantee advertising results, because outcomes depend on many factors outside anyone's control. What we commit to is a rigorous, transparent analysis and recommendations grounded in your data.
How is my information handled?
We use the details you submit only to respond to your request and manage our business relationship. Read our Privacy Policy for details, including how to access or delete your information.
Ready when you are
Get a clear view of your marketing performance.
Share a few details about your business and we'll take it from there.
Go to the Audit Form