Advertising channels
Customers move between search, social, video, and display long before they convert. We plan and evaluate channels together, so each platform is judged by the role it plays — not by how much credit its own dashboard claims.
Channel map
At the centre is what matters to your business: qualified leads, sales, and profitable growth. Every platform connects to the same definitions and the same source of truth. Select a channel to read how we approach it.
Search
Search advertising reaches people who are actively looking. The work is about relevance, control, and paying the right price for intent.
Search, Shopping, Performance Max, and Demand Gen campaigns. We focus on matching spend to genuine intent and giving automated bidding accurate signals to learn from.
Search and audience inventory across the Microsoft network. Often a cost-effective complement to Google, with an audience mix that differs by market and industry.
Video & programmatic
Video and programmatic channels reach people before they search. Success depends on inventory quality, frequency control, and realistic measurement.
Video campaigns for awareness, consideration, and action. Creative quality — particularly the opening seconds — has an outsized effect on results.
Google's enterprise platform for programmatic display, video, connected TV, and audio across many exchanges — powerful, and easy to waste without strong controls.
Independent demand-side platforms and private marketplace deals can extend reach. We evaluate whether they add incremental value or simply duplicate audiences you already reach.
Social
Social platforms excel at audience targeting and creative storytelling. The key is matching each platform's strengths to your buyers and sales cycle.
Facebook and Instagram advertising, where creative and signal quality drive delivery. Broad targeting with strong creative often outperforms narrow audience stacks.
Professional targeting by job function, seniority, industry, and company. Costs per click are typically higher, so qualification and lead quality matter more than volume.
Short-form video built for discovery. Performance depends on native-feeling creative and the volume of fresh variations you can produce.
Retail media such as Amazon Ads, plus platforms like Pinterest, Reddit, and Snapchat, can suit specific audiences. We assess them case by case against your goals.
Cross-channel principles
Prospecting, retargeting, and demand capture are measured differently. Clear roles prevent unfair comparisons.
Platforms each claim credit for the same conversions. We reconcile them against one source of truth.
The next dollar matters more than the average. Budgets move toward where additional spend still works.
New channels and big shifts start as structured tests with success criteria agreed in advance.
On many platforms, creative now does the targeting. We treat it as a performance variable, not decoration.
Consent-aware measurement and compliance with each platform's advertising policies are built in from the start.
About platform names. Google Ads, YouTube, Display & Video 360, Meta, Facebook, Instagram, LinkedIn, TikTok, Microsoft Advertising, Amazon Ads, Pinterest, Reddit, and Snapchat are trademarks of their respective owners. We describe channels we have experience working with. Unless explicitly stated, Dune Advertising Inc. does not claim official partner status, certification, or endorsement from any platform.
See the whole picture
A cross-channel audit shows how your platforms work together — and where budget could work harder.
Request a Marketing Audit
